Quick answer
Video production in the UK can cost anything from a few hundred pounds for short social clips to many thousands for a filmed brand film or TV commercial. The price depends on production method, length, crew, post-production and how many versions you need. Moon Gleam publishes its starting prices: social packs from £499, promo and explainer videos from £1,499, and TV commercials from £3,999.
Our published starting prices
We publish honest starting points so you can plan a budget before the first call. Every project still gets a written quote, because scope varies.
| Package | From | What it is | Typical length | Typical timeline |
|---|---|---|---|---|
| Social Pack | £499 | 3 short-form videos for Reels, TikTok and Shorts | 15–60 sec each | Within 1 week |
| Promo Video | £1,499 | 1 promotional or explainer video with script, storyboard, voiceover and platform cutdowns | 30–90 sec | 7–14 days |
| TVC / Campaign | £3,999 | Broadcast-standard TV commercial with concept, script, storyboard and campaign cutdowns | 30–60 sec | 2–3 weeks |
Documentaries, kids animation, short films and monthly content retainers are quoted per project. Full details are on our pricing page.
What actually drives the price
Whichever studio you use, the same factors decide the bill:
- Production method. AI-generated, filmed or hybrid. A filmed shoot adds crew, equipment, location and travel for every shoot day. AI-generated scenes remove most of those costs but still need skilled direction and editing.
- Length and complexity. The number of scenes, locations, characters and visual effects matters more than running time alone.
- People on screen. Actors, presenters or models bring fees, and broadcast or long-term paid use often costs more than organic social use.
- Script and creative development. Concept, scriptwriting and storyboarding are where a film is won or lost. Cheap quotes often skip this step.
- Post-production. Editing, colour grading, motion graphics, sound design, music licensing and captions.
- Voiceover. A professional voice artist, extra languages or multiple reads.
- Deliverables. Each extra aspect ratio, cutdown or language version adds editing time.
- Revisions. Find out how many review rounds are included and what happens after that.
- Broadcast delivery. TV commercials need technical delivery to broadcast standards and clearance before they can air.
Indicative ranges by video type
Market prices vary widely by region, studio size and production method, so treat these as a guide to how budgets scale rather than a quote.
- Short social videos: usually the most affordable format. Our Social Pack starts from £499 for three videos.
- Business promo or explainer: typically in the low thousands for professional work. Ours start from £1,499.
- Brand film or documentary: more scenes, interviews and editing time mean higher budgets. Usually quoted per project.
- TV commercial: the widest range of all, from AI-led commercials to multi-day filmed productions. Ours start from £3,999.
AI, filmed or hybrid: how the method changes the cost
| AI-generated | Filmed | Hybrid | |
|---|---|---|---|
| Crew and kit | Minimal | Required for every shoot day | Only where filming adds value |
| Locations | Generated or composited | Booked, travelled to and permitted | Mixed |
| Speed | Fastest | Slowest, depends on scheduling | In between |
| Best for | Concepts, product visuals, explainers, social content | Real people, testimonials, real places | Most commercial briefs |
AI does not make video free. Direction, scripting, editing and sound design still take skilled time, and that is where quality comes from. For a deeper comparison, read AI vs traditional video production.
What should be included in a quote
Before you compare prices, check each quote states:
- The deliverables: number of videos, lengths, aspect ratios and languages.
- Whether script and storyboard are included, and who writes them.
- The number of revision rounds.
- Music and voiceover licensing, and where you are allowed to use the video.
- Who owns the final files.
- The timeline, and what you need to provide to keep to it.
- Whether VAT is included.
How to get more value from your budget
- Shoot once, cut many. Plan every placement at brief stage so one production gives you website, social and ad versions.
- Use AI where it adds speed, film where it adds trust. Concepts, product shots and variations suit AI; real testimonials suit filming.
- Spend on the first ten seconds. The hook decides whether anyone sees the rest.
- Keep one message per video. Two short focused films usually outperform one long one that tries to say everything.
- Get feedback in one place. Consolidated feedback from one decision-maker saves revision rounds.
How to get an accurate quote
Book a free 15-minute call. We will ask about your goal, audience, where the video will be used and your timeline, then send a written quote. You can also see our AI video production services or browse our work.
Frequently asked questions
Our promo videos start from £1,499, including script, storyboard, production, voiceover, music and platform cutdowns. Filmed shoots, actors and extra versions increase the price.