Quick answer
In the UK, professional video production typically ranges from a few hundred pounds for a simple AI-generated or social video to several thousand for a filmed brand film or TV commercial. AI and hybrid production have lowered entry prices dramatically in 2026.
What actually drives the price
- Production type: AI-generated, filmed, or hybrid.
- Length and complexity: Number of scenes, locations, actors.
- Crew and kit: Camera operators, lighting, sound, studio hire.
- Post-production: Editing, grading, motion graphics, voiceover.
- Deliverables: How many platform versions you need.
Typical UK ranges (2026)
- Social / AI-generated video: £ hundreds.
- Business promo / explainer: low £ thousands.
- Brand film / documentary: mid £ thousands.
- TV commercial (TVC): varies widely; AI production has cut this significantly.
(Ranges are indicative — always get a tailored quote.)
Why transparent pricing matters
Many UK agencies hide pricing to anchor you high. Owner-operators — law partners, accountants, shop owners — are sophisticated buyers who want a clear starting point. That's why Moon Gleam publishes honest from-prices and quotes every project on a free call.
How to get more value from your budget
- Shoot once, cut many — get platform versions from one production.
- Use AI for concepts and variations, filming only where it adds authenticity.
- Prioritise the hook and first 10 seconds over expensive extras.
Frequently asked questions
Crew, kit, studio days and lengthy post-production add up. AI production removes much of that overhead.