Product Video Production

Product videos make the product the hero: how it looks, moves and is used. We produce them for retailers, jewellers, food brands and online shops, for launches, seasonal offers and everyday selling.

What we produce

• Hero product films for launches and campaigns.
• Short product loops for websites, marketplaces and in-store screens.
• Social cutdowns for Reels, TikTok and Shorts.
• Offer and seasonal promos for time-limited pushes.

How product videos are made

1. Brief — the product, the buyer and the one thing they must notice.
2. Shot list and storyboard — the angles, motion and moments that sell it.
3. Production — filmed product shots, AI-generated scenes and environments, or both.
4. Finish — lighting, grade, motion graphics and sound design.
5. Versions — every aspect ratio and length you need.

AI, filmed or hybrid: how we choose

• AI-generated suits concepts, product visuals, locations you can't film and fast variations for testing.
• Filmed suits real people, real places and anything where authenticity is the point.
• Hybrid mixes both scene by scene, and is the right answer for most commercial briefs.

We recommend a route on the first call and explain the trade-offs in plain English, so you are never pushed into AI when filming would serve you better.

Prices and timelines

Product videos are usually produced as a Promo Video (from £1,499, typically 7–14 days) or, for short-form batches, a Social Pack (from £499, typically within a week). Broadcast product commercials use the TVC package from £3,999. See pricing.

Read our guide to product promotional videos.